Trace is the #1 media dedicated to Afro and Afro-descendant music. The Trace Awards & Festivals showcases the best of the best during a legendary performance on stage, for the first time on the African continent.

We designed the ticketing strategy to sell-out the venue, managed operations on the ground and developed a dedicated app for VIP tickets with delegation to the sponsors to manage distribution.

In partnership with Hammerton Barca.